Friday, March 10, 2017

The Polaroid SX-70

An ad in the May 1975 Esquire says "Polaroid's SX-70. It won't let you stop." Right. If you could afford it. In today's money, each print cost $2 to $3. Way beyond the average person's disposable income bracket. But when digital photography became cheaper and better than film, that promise was fulfilled.

A lot of analogue tech of the 60s, 70s and 80s prefigured digital tech. Or: Digital tech to a very large extent fulfills the yearnings and promises that anlaogue couldn't.

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